Wealthy Men for Money or Love Page 5
• How much do you need to spend on clothes, hair, and gym and make up, to maintain your product? Be realistic, your looks are an important part of your product, but always look for the results within a reasonable price, and look for ways to make your expenses multitask. Example: dance lessons and good diet instead of gym and anti cellulite cream.
• How do you keep your straight life and your sex work life separate? By careful planning and not telling anybody except your emergency contact, ever. Keep a separate cell phone and line and email accounts for your night business and turn it off and put it away when you are not on duty or returning calls or somebody from your straight life is around. Keep your business account and it's expenses completely separate from your personal accounts and expenses. Make sure that your clients know not to acknowledge that they know you outside of your appointments together.
• How much does it cost for phone, Internet, driver, advertising, medical testing? This varies from city to city and country-to-country, so you have to do local homework.
• Where will you go for regular STD testing? Yes it's mandatory and recommended, but local services are often free for working girls and their contact info should be online or under local government services.
• Have you ever had an HIV test? If you haven't then you need to, because you need to get over the fear of the answer to the HIV question, before you can work in the sex industry.
• Do you need a car, catch a cab, or hire a driver to meet clients? Do you use a per hour rental car, are taxis easy to get and affordable in your town, will the agency supply a driver - more homework.
• Will you be able to take credit cards? If you are a registered consulting or other type of freelance business then yes, if just Paypal then no, if you work for an agency they will take credit cards for you.
• Which are the safest neighborhoods and hotels? A few weeks working for an agency will tell you this as they tell all their girls which neighborhoods, hotels, and some private residences to avoid.
• What's the safest cover story to tell folks in your normal life? What will make sense to them? Example: you did a night school or Saturday morning course in life style or vocational counseling and now you are freelancing as a lifestyle or vocational coach and often you clients see you for counseling after work.
• Will you keep your day job? This is something you need to answer for yourself. Not everyone can handle the lies and cover ups in their day job as well as their day life. See how you start out and make adjustments from there.
• Do you need a baby sitter and will she sit all night with zero notice if you need? For this kind of work is best if the kids can stay with somebody outside of your house. This is because sometimes you need to come home and decompress by yourself before you see the kids or relatives etc. You need to come out of your night character and back into your normal every day self, if you don't your kids and those close to you will notice and ask questions.
• What do you do if a client lives next door to somebody you know? You always have the right to choose whom you do and don't want to see, for whatever reasons.
• What is your cover story if a client turns out to be somebody you know? Always take precautions to avoid this situation, such as don't work in a brothel and ask the guy for his real name and photo before you meet. You can explain to prospective clients truthfully that it would be embarrassing and indiscreet for both of you if you know each other in real life.
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By giving you the right questions to ask and leaving you to answer them the more you use your brain and the more original your solutions. The more subtly individual you can be the better for your business and your secret life will be less noticeable to prying eyes. The more clear you are on what you are doing and how you are doing it the better and more profitable you will be at what you do.
Homework 1. Get out your diary, write down every question in this chapter, do the research and answer in plan and detail and include any time-lines.
2. Register a business (consulting) and open bank accounts and Paypal account for your business, and find a good accountant you can trust.
3. Start working out a schedule and cover story that weaves your nightlife with your day life so they won't bump into each other.
❦14 Where Do You Find Your Target?
By now you should know if you are a per-hour girl or a per-day girl or a sugar baby or single woman seeking an ongoing relationship? Here we work out where to advertise to get your clients. Working the street or working in a brothel is not recommended so I won't cover the subject. There are other ways to find clients, which include hanging out in bars and truck stops or on the street, but the women who do this don't have any common sense as it's very dangerous, the pay is lousy, the men are often not very nice, plus you are vulnerable to pimps, police, and other nastiness. A per hour girl can be an independent or may work though an agency or madam or house/brothel. If you are an absolute beginner I recommend starting with a friendly outcall agency that has a large add in the yellow pages or phone book. They've worked with beginners before and can walk you through the how’s and what to watch out for. The agency will screen clients, take care of advertising, web site, credit card transactions, client scheduling, and be there for you to check in with in case there is any trouble. Some agencies will also take care of your photos, supply a driver, and rent appropriate clothes to you. An independent does her own advertising, manages her own bookings and correspondence, and screens her own clients. While independents make more money per hour, they put in a lot of work before and after seeing clients to keep their business going. Independents usually advertise on escort directory sites, escort review sites, and alternative newspapers. Some women establish word of mouth networks amongst their clients. Some women also answer ads posted by men seeking sex providers. A per-day girl charges a premium for minimum 1 or 2 days. These women are usually college educated, well spoken, expensively dressed with European styling, and read the newspaper and classical literature and philosophy or politics. They are overly romanticized to be the same as courtesans of history, but they are not as they see more than one client, where as a true courtesan has only one client or sponsor. Per day girls or high end companions work hard to stay in shape and keep up with current affairs, grooming and relationships with their clients. They have their own web sites and often also work through a madam who brokers beautiful women for wealthy men. Per-day-girls and their clients usually prefer not to advertise publicly nor frequent escort directories or escort review sites, nor alternative newspapers. Per hour and per day women sometimes also have arrangements with freelance and hotel concierges, limousine drivers and hotel parking valets. They send you the client and you give them a healthy tip. Remember to always tip and be polite friendly and nicely dressed and you have less risk of people calling the cops and more chances of them helping you when you need it. A sugar baby is a woman who enters into an ongoing arrangement with one man, often for a mix of cash, presents, and expenses paid for, in exchange for sex and company. Sugar babies usually don't have a web site and they advertise or answer adds in personals and on sugar daddy or sugar baby web sites. Sugar babies are actually the closest kin to the courtesans of history, because they only have one client who takes care of all their material needs. Other variations on sex workers are Tantric goddess, sensual massage, BDSM and fetish. These ladies are usually per hour independents or work with a house or word of mouth network. Tantra, BDSM and fetish also have specialized directories and while they do not actually have full sexual intercourse they often have their own sections in escort directories. Tantra practitioners also advertise in New Age and alternative life style publications and trade fairs, it would seem with full blessings from their New Age peers. Spend on advertising according to your client and you won't lose money. Unless you have super model looks and body, fashion quality photos, college degree, and can hold a conversation without playing with your hair or your cell phone, you do not qualify for VIP status, so it is
a waste of money to pay extra for VIP advertising. Most girls suit average Joe to lower middle incomes, so they advertise to those men and you get value for money in your advertising. If you can afford it create several different personas and web sites, with rate charts for different types of men. This will give you a good idea of what works best for you, plus bring in extra business from clients seeking something that is not your usual persona. If you look like a celebrity enhance and sell that as one of your personas, there's always a client or two who is into celebrity lookalikes, as well as quite a few agencies. Some escort directories may not be maintained properly or at all. You can check by emailing a few of the girls on the site and pretending you are a client. If you get a lot of emails bouncing back, that means the listings have been out of date for quite some time. So it's a reliable sign that directory is not maintained, probably doesn't get much traffic, and so not worth posting on or paying to advertise on. Review sites are not recommended. Most of the reviews are fakes written by guys expressing their frustrated sexual fantasies. The problem is when you don't live up to what another guy has written about you or another girl in your price range, you don't get paid or worse you get a disgruntled client who may want to cause trouble. Ask your clients to not post you in review sites.
Homework 1. Research web design companies, do it yourself or they do it for you, to see who has the best deal and designs. Also check out European and high independent escorts' sites for design and photo inspiration.
2. Pick your stage name and register your domain name.
3. Research every directory that has a section for your location; test to see if their listings are current by emailing a few of the girls.
4. Go visit your local 5 star hotels dressed in day clothes and ask the concierge if they refer professional companions and what is the procedure and kickback.
5. See if you look like a celebrity and create a persona around that for extra advertising.
❦15 How Do You Attract?
What is Audience Development? Audience development in a nutshell is finding out what prospective audiences want and giving it to them. It's not only advertising and content, it's every level and procedure of your business or organization and how it relates back to attracting and keeping your audience. How you treat a client, how you look to a client in your advertising and in real life, where do you advertise, where do you social network, how user friendly and professional bookings and customer service, what, apart from sex, makes a client recommend you or want to come back to you. Audience development is widely used in all kinds and all levels of business.
Audience Development Point by Point
Purpose • Increase business
• Expand into new services
• Improve current services
• Improve product or content
• Targets
• Content
• Customer Service
• Marketing
• Running Procedures
• Presentation
Audience Development Benefits • Increased Income
• Saved Budget
• Better Efficiency
• Public Profile
• Good Press
• Increased Audience
Objective • To maximize audience and income to continue the running and improvement of the business!
Measurable Objectives • Sales Increases
• Budget Savings
• Good Reviews
• Increased Web Site Visitors
Deliverables • New and expanded audiences
• Polished service
• Ongoing management
• Quality sell-able content presentation and customer
perfection running and What men find attractive in a hooker usually isn't what they find attractive in a wife. But what they find attractive in a mistress is usually what the find attractive in a girlfriend. As a professional companion you are aiming for the allure of a mistress or girlfriend; girl next door with a twinkle in her eye during the day, alluring beauty in the evening and adventurous sex kitten at night. This chapter goes into more detail on subjects such as hygiene, skin care, and looking attractive naturally.
Clothing and Accessories • Always clean, new looking, pressed or steamed, and smells fresh.
• Classics or latest fashion with complimenting accessories.
• Designer labels preferred but not overt, always best quality.
• Underwear should be matching set and as new condition.
• Accessories should compliment outfit but not overwhelm it.
• Shoes should be in perfect condition and sexy, stiletto pumps, not stripper heal.
• Earrings should be no bigger than your own ears, no hoops bigger than a quarter.
• No panty lines or bra straps showing.
• No muffin tops or saggy midriffs or their bulges showing.
• Clothes should be tailored to fit perfectly, never tight enough to show bulges.
• Bras must be professionally fitted, so the girls are always up and youthful.
Skin and Body
The goal is to look healthy, no matter the circumstances. • Good diet; vegan loses the most weight and gives the clearest skin.
• Daily exercise; at least 30 minutes a day cardio, 30 minutes a day stretch.
• Weekly facials and massage, great for skin's natural glow and to reduce stress.
• Drink plenty of water; at least 3 pints a day, throughout the day.
• No more than 2 alcoholic drinks per day under normal circumstances.
• Weigh should be in proportion to the shape and size of your frame.
• Curves are good, bones are not; subconsciously men prefer curves.
Speaking Voice Men are usually drawn to breathy low tones, so practice at home. Get out a historical romance novel and practice English. Err Queen and breathy like you are breathing from the stomach, not raspy like you were up all night smoking 3 packs of cigarettes. Read aloud for at least an hour everyday and whenever you remember in every situation practice your breathy royal accent. It may take a few weeks, but you will be talking with a sexy mid Atlantic accent before you know it. An accent makes you exotic, even if it's a Caucasian accent, you are a little bit more exclusive than an average girl next door, and men love it.
reading aloud in your best Queen's that's Queen of England, not drag
Cleanliness • Clean helps the client feel safe.
• Clean shiny hair, well cut, natural looking color.
• Clean nails and well manicured hands and pedicured and feet.
• White teeth, flossed, and fresh breath.
• Bath daily, stainless deodorant, and a hint of expensive perfume.
Photos Self-portrait photos from your cell phone only work if you look like the models from American Apparel; else the looks will be cheesy and like you haven’t made the effort. Men are sensitive to that kind of thing, even if they don't know it. Men mostly seek attractiveness with their eyes, women mostly with their ears.
Photos depend on your market: • Per hour girls can do glamour style, boudoir or luxury residence background.
• Per-day girls should be fashion spread style, artistic background, softer lighting.
• No nudes, you want your clients to pay to see your product.
• No faces, showing your face in an escort directory doesn't get you better clients.
• Clothes a mix of underwear, swimwear, evening, jeans, and business suit or fetish.
• Use only the 6 very best photos and get new photos every 3 months for your members.
Web Site Web sites can be confusing because the type of web site depends on type of business and income . 4 to 8 page static site for bookings and brochure only or member's web site with blog and regular new photos and ecommerce with products and videos. Many web hosting companies have pre-made web site templates you can lock and load yourself. The technology for DIY is getting more user friendly every year, like customizing
your email account, and it's a handy thing to learn for everyday life and business. If you are totally afraid of creating your own web site, then you can pay somebody to get you started.
Web Site Needs • Stage name - Double names with at least two matching syllables, vowel pronunciations, or consonants, such as Maria Italia or Gina Savoy, to create a rhyming loop in the clients mind)
• Domain name (address for your web site)
• Recent photos (always your best shots, but keep the mystery)
• Gift wish list (have fun with it, but always show good taste)
• Bio (what makes you attractive to a man, speak truthfully and personally but not slutty)
• Booking contacts (make sure they are up to date and working)
• Price menu (and rules of engagement)
• Blog, mailing list, online contact form, chat room, and regularly updated photos.
Good Ad Copy • Tell your reader what you have
• Tell your reader what it will do for them
• Tell your reader what you want them to do next
• Proofread. Run it through Word and spell and grammar check then proofread again.
• Don’t compare yourself to food, cars, clothes, shoes, diamonds or any other inanimate object or the elements, animals or plants.
• No superlatives, no dirty or vulgar language.
• Write a straightforward ad about who you are as an escort... it's that simple.
Homework 1. Get a full fashion, hair, and makeup make over and say hello to the new you.
2. Get pro quality fashion and boudoir photos taken for your web site.
3. Write or have written good ad copy for your web site and ads.
4. Practice your best speaking voice for everything from now on.
5. Write a list of best places to get free advertising for escorts in your location.
6. Write a list of points about you and your particular product that clients want.